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Calling All Beauty Buffs: The Sunday Riley C.E.O. Vitamin C Brightening Serum Is Marked Down for the Amazon Early Prime Day Sale

I simply can't resist

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I’m always on the hunt for skincare products that address my issues (dry skin and dullness), and I’ve long had my sights set on the cult-favorite Sunday Riley C.E.O. Vitamin C Brightening Serum (was $122, now $83). Seems like a 30 percent discount for the Amazon Early Prime Day might just be my sign to pull the trigger, no? The brand has gotten rave reviews from my colleagues, including Commerce editor Olivia Dubyak who tested the Sunday Riley C.E.O. Glow face oil (from $40) last summer, and reported that the oil was worth its price tag for its effectiveness and advanced long-lasting formula. (Psst: speaking of Amazon Prime Day 2024, you’ll be able to grab many of your favorite beauty, fashion, home and tech must-haves at lower prices from Tuesday, July 16 through Wednesday, July 17.)

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As for the Vitamin C Brightening Serum, the recipe is meant to brighten, firm and plump your skin, which means it should get your face refreshed, hydrated and balanced. Packed with 15-percent vitamin C, which studies say works toward eliminating hyperpigmentation and dark under-eye circles among other benefits, per the brand, you could begin seeing improvements in as little as a week. Also included in the serum is glycolic acid—which exfoliates, and saccharide isomerate extract—a pore-reducing ingredient that helps replenish and restore. All of this ladders up to slowing the signs of aging and reinforcing your skin’s natural barrier for an overall healthier complexion.

Sunday Riley

“I have been using this product for about two years now. One bottle will last you at least six months if you just use one pump for your face. It absorbs well and leaves your skin feeling dewy and hydrated. It also pairs well with other products as well, and does not separate or pill. I use this as my first layer in the morning and apply a moisturizer and sunscreen with no difficulty,” says one Amazon shopper who adds: “My skin is very fair with a yellow undertone and I (had) red acne scars. This helped fade them tremendously and my skin is more even-toned. I love that the concentration of vitamin C is not as large as some other products but is still high content enough to get results. So you get all the benefits of vitamin C but it's more gentle.”

Another satisfied buyer echoes similar sentiments. “From the packaging to the product itself, this is exactly as I got it from another online supplier. The price is steep, but it works like no other. I love the smell and the way it works on my acne-prone skin. My skin is firm, soft, and yummy smelling with this delicious formula.”

I will definitely be adding to cart with such a hefty price slash.


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Associate Commerce Strategist

Jael Rucker is the Associate Commerce Strategist at Gallery Media Group where she contributes ideas, strategy recommendations, and content execution across  PureWow...

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