ComScore
beauty

PSA: Shark’s New FlexFusion Straight Is the All-In-One Hair Tool You’ll Use Every Day

Bouncy, sleek locks in minutes

Mobile 1
Shark/ Dasha Burobina for PureWow

Doing your hair can be stressful—how is one supposed to double shampoo, condition, de-tangle, dry and then style hair (usually in the span of a half hour)? On those days when you’ve already texted “omw!” but still haven’t left the house, you need a tool that’s going to help you achieve that freshly blown-out hair look—fast. Alternatively, maybe you have plenty of time to get ready, but you still want something that provides incredible, consistent results. The product that’ll get the job done, no matter the occasion? Allow us to introduce the brand-new Shark® FlexFusion™ Straight.

How Does It Work?

A luxury multi-use tool with five separate attachments, the Shark® FlexFusion™ Straight can quickly style wet or dry hair. With the help of the Wet-or-Dry Fusion Air Straightener or Wet-or-Dry Fusion Brush, the tool fuses heated ceramic and a powerful airflow while in wet-to-dry mode, which creates a sleek look with no heat damage. Plus, it has a scalp shield mode, which you can activate to instantly adjust temperatures and protect your scalp from extreme heat (because no one enjoys burning their hair).

shark

Maybe you’re craving a silky-straight look, or a wavy, ’70s-inspired style—don’t fret, dear reader, the Shark® FlexFusion™ Straight delivers incredible results for any style, any day, thanks to its convenient styling attachments.

Aside from the comfort you’ll feel knowing your hair is getting a safe styling treatment, the Shark® FlexFusion™ Straight comes with multiple attachments that will help you achieve whichever style you’re feeling that day on wet or dry hair. It comes with a wet-or-dry fusion brush, a wet-or-dry fusion air straightener, two 32mm auto-wrap curlers, a styling concentrator (aka, the “hair dryer” attachment) and a curl-defining diffuser (in select configurations). Oh, and did we mention that the Shark team did some testing—and found the Wet-or-Dry Fusion Air Straightener provides wet-to-straight results in as little as one pass* through the hair? Aka, your dream hair is truly just minutes away.

The versatility of this tool makes it perfect for anyone who’s constantly on the move or traveling—just pack the lightweight attachments in your bag before jet-setting and you’re ready to go (and looking fabulous while doing so).

Should I Try It?

Short answer: yes. With its styling power and seemingly endless uses, you can’t go wrong—and the wet-to-dry styling aspect is a huge bonus. Take it from me—I tried it for myself and saw incredible results. Even with all of the attachments that come with the tool, I found it easy to use (and I'm *not* tech savvy, so that says something). I also love that it offers various heat and air flow settings so I can reduce damage from extreme heat and maintain shiny, healthy-looking hair regardless of whichever style I'm going for that day. Personally, I love the Wet-Or-Dry Fusion Brush most—it gives me a bouncy, chic blowout in just *minutes* while my hair is still damp.

Secure your spot on the waitlist for the Shark® FlexFusion™ Straight now to snag the product before it launches, so you can rest assured knowing you’re set for a stunning hair day, every day.

*Using wet mode on wavy hair in lab settings.


Screenshot 2024 05 28 at 9.12.28 AM

Assistant Editor of Branded Content

  • Creates sponsored content for Gallery Media Group that spans fashion, beauty, food, travel and other lifestyle verticals
  • Writes articles, develops social copy and more for clients
  • Has a background in lifestyle news and graduated from Hofstra University's Lawrence Herbert School of Communications