Pookie (and Moms) Agree: This Is *the* Skincare Essential for Pregnancy

When it comes to finding the right skincare products, there’s a lot to consider. You want something that works for you, is priced fairly and from a brand you can trust. Bonus points if you know others who can vouch for it. And that’s even more true when you’re pregnant. So when a product is recommended by our friends and family, other moms online and one of our favorite influencers who also happens to be expecting, we take note.

The product in question? Bio-Oil Skincare Oil, the cult classic essential that’s beloved by none other than Campbell “Pookie” Puckett herself. Pookie, who is expecting her first child in November, swears by Bio-Oil as part of her pregnancy skincare routine. So we partnered with three moms on TikTok to try it out for themselves. Here’s what they thought. 

Lindsay Thomas (@lindsaybrookethomas) is a longtime fan, using Bio-Oil during the entirety of her last pregnancy, as well as during her current one. “I use it to improve the elasticity of my skin, which is the best defense against stretch marks,” she says. “It smells amazing, it doesn’t leave your skin greasy, and it’s just the best for all things, pre-pregnancy, during pregnancy and post-partum.” That’s because, as the #1 dermatologist recommended brand for stretch marks*, Bio-Oil is clinically proven to help reduce the appearance of stretch marks, scars (including C-section scars) and uneven skin tone. 

And much like Pookie—who started using Bio-Oil because it was one of the most recommended products from friends and family with kids—Lindsay loves Bio-Oil so much, she’s gifting it to her little sister, who is also pregnant with her first baby. Aw.

“This is a product I actually own—proof,” says Holly Sherry (@alongcamehollyy) as she shows the camera her already well used bottle of Bio-Oil. Pregnant with her third child, Holly loves that it helps improve existing stretch marks and the “added bonus” that it helps with “that itchiness you feel as your belly grows, especially in the last couple of months of pregnancy—if you know, you know.” That’s because Bio-Oil’s lightweight, fast-absorbing formula consists of a powerful blend of hydrating oils, plant extracts, vitamins and antioxidants. Think: Vitamin E, chamomile, lavender and PurCellin Oil, which has been shown to help repair and re-regulate the skin’s moisture barrier. “As someone who has used this product for years, I cannot recommend it enough,” she says.

“This was my favorite product that I used throughout both my pregnancies,” says mom Jennifer Affleck (@jenniferaffleckk). “I used Bio-Oil mainly to prevent stretch marks…but I had no idea it could be used in so many other ways. It helps improve skin texture, tone and appearance, making it so you can use it for acne, stretch marks, scars, injuries and more.” And Pookie agrees, saying, “It’s definitely a must-have product that I’ll continue to use throughout pregnancy and beyond.” 

Ready to try this fan-favorite skincare essential for yourself? Shop Bio-Oil at Walmart, both online or in stores, right now.

*Based on IQVIA ProVoice Survey 1/1/23 to 12/21/23.