I will be the first to admit that it feels frivolous, at the best of times, to spend a lot of money on something like shampoo, which literally goes down the drain.
However, when you find yourself in the middle of a challenging year, where so much is out of your control, fancy shampoo can be just the uplifting purchase you need.
You can call it shallow; I call it science, as research has shown that scent can have positive effects on mood, stress reduction, sleep enhancement, self-confidence, and physical and cognitive performance. Moreover, scent has meaning. It triggers memories in a way that few other products can. (Get a whiff of clean linen and you're immediately transported back to that time you went to the movies with your friends and your crush lent you his hoodie. Sigh.)
Which brings me to Oribe's Gold Lust Repair & Restore Shampoo, a special shampoo that takes me back to when I was an eager, 20-something, who just moved to New York and discovered the magic of blowouts for the first time. Having struggled with styling my thick, frizz-prone hair for a lifetime, blowouts were an absolute godsend. I could walk into the DreamDry salon on West 21st Street with a rat's nest on top of my head and float out with sleek, movie star strands that left a trail of delicious smells in my wake. That's the memory Oribe triggers for me.
