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10 New Beauty Products We Can't Wait to Try This Month

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Once upon a time, it was pretty common to have a favorite foundation, lip gloss and face mask that you stuck to religiously. (Why mess with something that works?) These days, it’s hard not to switch things up because there are just too many amazing new products. From a whipped lip mousse to a mermaid body oil that leaves your skin glowing, here are 10 of our favorite new beauty products to try this month.

Your Summer Beauty Checklist


juice beauty cream foundation compact
Goop

Juice Beauty Phyto-pigments Youth Cream Compact Foundation

It doesn’t get cleaner than this spill-proof and certified organic foundation. Press down to dispense just the right amount of creamy color and get a dewy airbrushed finish every time.

mamonde lip sleeping mask
Ulta

Mamonde Lip Sleeping Mask

Calling all plant lovers: This K-beauty brand draws inspiration (and ingredients) from nature. We’re particularly smitten with this plum blossom lip mask that can be worn as an overnight treatment or a super-hydrating balm during the day.

BUY NOW ($14)

lipstick queen method in madness
Ulta

Lipstick Queen Method In The Madness Lipstick

Fans of the brand’s color-changing lipsticks will swoon over the latest collection: a swirly blend of multi-tonal shades that look different every time you swipe.

BUY NOW ($25)

rodin olio lusso mermaid oil
Goop

Rodin Mermaid Collection Luxury Body Oil

This jasmine-scented body oil is like a tropical vacation in a bottle. Shake the tricolored formula before smoothing it on your limbs for a gleaming (but never greasy) finish.

cathys concepts makeup bag
Nordstrom

Cathy's Concepts Monogram Cosmetics Bag

Nab this monogrammed makeup bag while it’s still on sale. It’s roomy enough for all of your travel essentials and classic enough that you won’t tire of it come next year.

urban decayl lo fi lip mousse
Ulta

Urban Decay Lo-fi Lip Mousse

FYI: Blurred lips are trending. Get the look yourself with this whipped color that can easily be tapped on with your fingertips—or use the enclosed applicator for a bolder statement lip.

BUY NOW ($22)

goop g tox dry brush
Goop

Goop G.tox Ultimate Dry Brush

Upgrade your everyday shower to spa levels with some light dry-brushing beforehand. This one features biodegradable sisal fibers that are kind to your skin (and the environment).

molton brown eucalyptus body wash
Nordstrom

Molton Brown Eucalyptus Body Wash

The antidote to the sweaty dog days of summer? This tingly eucalyptus and mint body wash that leaves us feeling (and smelling) oh so fresh.  

tula aqua infusion gel cream
Ulta

Tula Aqua Infusion Oil-free Gel Cream

Meet your new favorite moisturizer: With skin-balancing probiotics and prickly pear extracts to smooth dryness, this lightweight formula soothes redness and hydrates without feeling even the slightest bit sticky.

loreal havana eyeshadow
Ulta

L'oréal Paris Havana X Camila Cabello Eye Shadow

Like the singer’s catchy summer hit, her new 14-piece makeup collection is simply irresistible. Our top pick? This bronze eye shadow that gives us sultry—yet miraculously smudge-proof—lids.

BUY NOW ($10)


Jenny Jin Headshot Vertical 2023

Beauty Director

  • Oversees all beauty content at PureWow
  • Has over a decade of experience in writing and editing, both in print and digital media
  • Produces 'Youngish' newsletter, a guide to beauty in your 30s and beyond

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