- Value: 19/20
- Quality: 19/20
- Ease of Application: 20/20
- Scent: 15/20
- Efficacy: 18/20
- Total: 91/100
When it comes to skincare (and life in general), I hold fast to one tenet: It doesn’t have to be expensive to be good. As an editor on the beauty desk, I’ve had the privilege of sampling some incredibly luxurious products, from $300 moisturizers and red light therapy masks to thousand-dollar spa treatments. But truthfully, if you catch me on any day swimming in the veritable pool of product samples in my apartment, I probably couldn’t tell you why this $60 eye cream is so much better than a $20 one. Sure, there are proprietary ingredients and luxe packaging to contend with, but at the end of the day, I recall to mind some wisdom a makeup artist once imparted: Moisturizer comes cheap. I decided to put my mantra to the test by trying the 14 most searched beauty products from Naturium, whose prices cap at $35. From retinol to body wash, sunscreen and cleansers, here are the eight that proved they could hold a candle to even the most expensive equivalents on my vanity.
The PureWow100 is a scale our editors use to vet new products and services, so you know what’s worth the spend—and what’s total hype. Learn more about our process here.