The Biggest Eye Makeup Trend Right Now Is Also Really Easy to Do

Beachy with a hint of old Hollywood glamour, Olivia keeps her lids bare and lets her lips do the talking.

Swap the red lip for a brown-ish mauve to get more of an edgy (but not too severe) effect like Lily here. 

The key to rocking lilac lids is to create a soft but noticeable contrast between the pale shadow and your eyes. Line them with a dark brown pencil and you’re set.

Another case for a wash of lilac shadow, but this time add the tiniest touch of pearly shimmer in the inner corners of your eyes to make them look brighter and more awake.

Who needs loads of eye shadow when your cheeks are rosy? Make like Michelle here and tap on some cream blush, making sure to bring the color up to the tops of your cheekbones so you get a sculpted effect (without having to contour).

Burgundy lipstick and a full-on smoky eye can look a tad harsh. Dark lips and full lashes, however, are fresh and surprisingly elegant.

Fact: A sheer-like gray brings out blue eyes. Stick to something that has a subtle shimmer so you get the perfect balance between sultry and bright.

Whereas dark shadows can close off eyes, lighter shades have the opposite effect. Curl your lashes and add a few coats of mascara (tip: waterproof formulas work best on straight hairs) to really open up your peepers.

Get more use out of your highlighter by swiping it across your lids to get them glowing like Kristen here. Add a subtle flick of liner and a few coats of mascara to finish.

Counterintuitive as it may seem, the less makeup you wear, the younger you look—which is probably the best thing about this trend. (That and the fact that it involves fewer steps.) In any case, we’ll have whatever Rory (err, Alexis) is having.