As I write this, we are nearing a full year since quarantine restrictions were first put in place due to COVID. And as a beauty reporter whose job involves testing different treatments and meeting with people regularly, my approach to getting that information has changed completely.
In-person meetings have turned to an endless stream of Zoom calls and routine visits to a nail or hair salon have been replaced by home kits and instruction manuals.
After a year of experimenting with countless DIY beauty treatments, I am still hesitant to try anything beyond a root touchup, buy I have become quite adept at giving myself manicures.
I’m not the only one, it seems. A recent report by McKinsey & Company (a global consulting firm) showed that sales for nail-care products were up 218 percent as compared to 2019. Note that “nail-care” extends beyond the standard bottles of polish and tools here. There has also been a surge in nail polish strips, nail art stickers, and press on extensions (the latter of which I have ignored since I was a 14-year-old whose main beauty objective was to look older than I actually was).