Per the internet, dudes putting on makeup is now fully mainstream (last year CoverGirl even named 17-year-old James Charles as a representative). At a recent NYX Professional Makeup FACE Awards ceremony in Los Angeles, we got the scoop on how men know all the best tips: As one male vlogger confessed, their large pores, sweaty brows and other challenges mean they have to try harder than the ladies. In other words, you’re going to want to learn these techniques immediately.
3 Essential Makeup Tips We Learned from Male Beauty Vloggers
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Published Oct 3, 2018
Go Bold And Carry A Prep Mist
Patrick Starrr is so beloved, he has more than 4 million followers each on YouTube and Insta and develops collections for MAC Cosmetics (for instance, delight in his fall tutorial). Besides teaching us how to apply and feel confident in bold color, he’s our go-to for the secrets of making makeup last (a concern for many of the vloggers we spoke with). Pro tip: Spritz a little primer mist onto your makeup brush to set color as you apply it (as well as spraying it onto your whole face as a final touch).
Get the look: MAC Boy About Town Kit, ($43)
Contour Starts With Your…mouth?
Samuel Steven is a Los Angeles–based makeup artist whose emerging Instagram presence alternates between glamour shots and relatable everyday makeup. He’s bullish on contour, recommending a makeup base two shades darker than your foundation (and always in a cool tone, since a warm shade will just look like a blush mistake). He has a one-size-fits-all method of contour placement: Start at the corners of your mouth and then sweep upward to the tops of your ears.
Get the look: NYX Can’t Stop Won’t Stop Full Coverage Foundation ($15)
Soften Hard Edges With Highlighting
Vlogger Alex Faction’s YouTube tutorials are all over the place, from Halloween-y(replicating Lady Gaga’s skull makeup) to day-to-night sexy looks. He says many guys have become pros at applying highlighter to balance a broad or round face. He recommends applying highlighter where light naturally falls on the face—for inspiration, he suggests studying classical paintings to see where artists applied lighter paint on their portraits.
Get the look: NYX Love You So Mochi Highlighting Palette, ($19)
