We Predict *This* Striking Color Will Be Everywhere in 2024

The experts say blue mascara is the best way to ease the striking shade into your beauty routine. “Mascara can give a subtle hint of blue without dominating your whole look,” says Dagdag. All you need is one to two coats, depending on how dramatic you want your lashes. One more thing: “If you think your blue mascara is too bright, try layering it over with a black mascara or just apply the hue to the tips of your lashes,” she adds. 

In the last few years, blue eyeliner has become a bolder alternative to the classic black liner look as this Princess Diana staple continues to be a great option to make your eyes pop. Consider rocking a thin line across the lid and tiny flick at the end like Cardi, or try your hand at a thick reverse cat eye like Rihanna. A pro tip: “I love applying the pencil at the lash line and following your shape for a subtle pop of color. You can also create a winged liner using an angled brush and swiping the eyeliner against the brush and gliding it at the tail end of the eye for a sharp wing,” says Nguyen. 

As mentioned, eyeshadow inspiration is popping up more on our feeds, and Nguyen predicts this color will be at the forefront. “Blue eyeshadow and tones have been reinvented in every decade from the ‘60s to the early aughts. It’s safe to say that it’ll always be a statement color,” he says. “You can easily apply it with the ease of your fingertips or use a fluffy eyeshadow brush. Try a teal blue shimmer with a black base to create the most futuristic blue metallic mix. The more product you press [on the lids], the more intense the shimmer will pop!” You can also skip the shimmer and go for dark blue shadow across the entire lid to really draw attention to your eyes. 

This option is the boldest one yet, but our experts have a few tips to nail the look. Dagdag recommends applying concealer around your lips before applying lipstick to “ensure that your lips are a clean focal point.” Take your time applying the product evenly and use a cotton swab to gently wipe away any excess and soften the lines. Want to experiment further? Add lip liner or some shimmer to elevate your pout.