About two years ago, my mom made a huge decision: She was going to stop getting her hair colored at the salon. Covering her grays was costing her thousands each year—and she was over it. So she decided to start dying her own hair at home using the Madison Reed Radiant Hair Color Kit.
I have to admit, I was skeptical of her choice at first. I’d previously tried my hand at at-home highlighting kits that turned my natural blonde into a streaky, uneven, brassy mess, and I was fully convinced that hair color was best left to the professionals. But when I saw my mom a few days after her first at-home dye job, I was majorly impressed.
Her hair looked vibrant, shiny and bright. And it stayed that way for the next five weeks, which is when she needed to dye it again. Impressively, her strands never looked dull like they usually did when she was between professional hair appointments. And I’m not the only one who’s noticed the improvements. Since she made the switch, my mom has received tons of compliments from friends, family and even her Pilates clients about how amazing her hair looks these days. She hears “That color is so pretty” on the reg, followed by a shocked “I can’t believe you do that yourself. I never would’ve known!” when she reveals her secret.
The key, she explains, is the Radiant Hair Color Kit from Madison Reed that she uses (which, BTW, is only $27!). The high-quality set was created to deliver salon-quality results at home, and it shows. Each formula is enriched with hair-loving ingredients like keratin, argan oil and ginseng root extract to keep your tresses looking and feeling as healthy as possible. And the dye won’t create flat, one-dimensional color; it’s designed to deliver a variety of shades so that your strands look close to natural.