Our love for clean and affordable beauty brands is well-documented. That said, there are so many options out there these days that it’s hard to separate the good from the truly great. Kinship is definitely in the latter category.
Launched in 2019 by two industry veterans—Alison Haljun, formerly the vice president of marketing at Benefit Cosmetics, and Christin Powell, who co-founded Juice Beauty—Kinship combines science and wellness in consciously packaged products.
On that note, all of the buzzy skincare brand's products come in 100 percent post-consumer resin (PCR), half of which is actually made with ocean waste plastic.
And we’re happy to report that the goop inside is just as good. Each product in the streamlined lineup features Kinbiome™, a proprietary plant-based pre-probiotic to support your skin barrier, and the textures are delightfully light and easy to layer as well.