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The Eye-Shadow Trend You'll See Everywhere This Fall

You know what would go perfectly with your new brocade pants? Why a jewel-toned smoky eye, of course. You can swipe a moody plum or a sapphire blue, but if we're keeping on trend here, we'd recommend an emerald green or teal. 

If you're a little trepidatious about rocking such a vibrant shade: Try sheering it out with a fluffy eye-shadow brush and sticking to more subtle hues of pinks and nudes on the rest of your face.

If you want to glam it up a notch: Layer an eye gloss on top for a super shiny finish. 

10 Fall Makeup Trends (and the Best Products for the Job)



Jenny Jin Headshot Vertical 2023

Beauty Director

  • Oversees all beauty content at PureWow
  • Has over a decade of experience in writing and editing, both in print and digital media
  • Produces 'Youngish' newsletter, a guide to beauty in your 30s and beyond