ComScore

The Eye-Shadow Trend You'll See Everywhere This Fall

You know what would go perfectly with your new brocade pants? Why a jewel-toned smoky eye, of course. You can swipe a moody plum or a sapphire blue, but if we're keeping on trend here, we'd recommend an emerald green or teal. 

If you're a little trepidatious about rocking such a vibrant shade: Try sheering it out with a fluffy eye-shadow brush and sticking to more subtle hues of pinks and nudes on the rest of your face.

If you want to glam it up a notch: Layer an eye gloss on top for a super shiny finish. 

10 Fall Makeup Trends (and the Best Products for the Job)



Jenny Jin Headshot Vertical 2023

Beauty Director

  • Oversees all beauty content at PureWow
  • Has over a decade of experience in writing and editing, both in print and digital media
  • Produces 'Youngish' newsletter, a guide to beauty in your 30s and beyond

beauty
/ Marissa Wu
This TikTok Favorite American Beauty Brand Is on the Rise in Europe
beauty
/ Courtney Mason
A Lip Product Hoarder’s Honest Review of the Rhode Peptide Lip Tint
beauty
/ Chelsea Candelario
3 Editors Test the Rhode Peptide Lip Shape—and Here’s Our Honest Review
beauty
/ Chelsea Candelario
How to Achieve Gray Blending for Dark Hair, According to Hairstylists
beauty
/ Natalie LaBarbera
Meghan Markle Swears By This Face Cream That's on Sale for Just *$10* at Amazon RN
beauty
/ Jael Rucker
Don't Look Now, This Popular Sunscreen is 20% Off for the Amazon Big Spring Sale
beauty
/ Marissa Wu
Does Wild Deodorant Live Up to Snuff? 6 Busy Women Put It to the Test
beauty
/ Chelsea Candelario
Meghan Markle Just Launched a Beauty Site and Here Are My 7 Favorite Products
beauty
/ Destinee Scott
You Can Save on Hailey Bieber's Go-To LED Skincare Device at the Amazon Big Spring Sale
beauty
/ Dana Dickey
Is Whole Body Deodorant Worth It? A Dermatologist Tells All
beauty
/ Chelsea Candelario
The 5 Haircuts Everyone in New York Wants Right Now
beauty
/ Destinee Scott
The Sunday Riley C.E.O. Glow Oil Is a 'Clean Girl' Cult Favorite—and It's on Rare Deal at the Amazon Big Spring Sale
beauty
/ Chelsea Candelario
Crest 3D Whitestrips vs. Lumineux Teeth Whitening Strips: Score Both on Sale Now for the Amazon Big Spring Sale
beauty
/ Chelsea Candelario
Do I Pass TikTok’s Eyebrow Theory? How a Filter Can Make or Break Your Arches
beauty
/ PureWow Editors
The 35 Best Short Haircuts for Women Over 50, According to Stylists
beauty
/ Chelsea Candelario
The 13 Best Hair Perfumes of 2025, Tested by Editors
See More