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The ILIA Friends & Family Sale Happens Once a Year, So Don't Miss These Editor-Approved Beauty Buys for a Total Steal

Up to 40 percent off? Let's shop

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The ILIA Super Serum Skin Tint SPF 40 in different shades.
ILIA

When the ILIA Friends and Family Sale comes around, I drop everything and start shopping—and I encourage you to follow suit. Aside from Black Friday, it's the brand's biggest sale of the year, and there are several ways to save. First, you can secure 20 percent off sitewide right off the bat, with no minimum purchase. Secondly, if you stock up on a bunch of viral products (including the does-it-all Multi-Stick that Rachel Bowie, PureWow's Royal Family Expert, reviewed and loved), ILIA will bless you with a 25 percent discount on orders $125 or more. Lastly, the clean beauty brand's sale section is an additional 40 percent off right now. So, like I said, stop whatever you're doing because this massive ILIA sale is only running from June 5 through June 13, and you have a ton of makeup must-haves to peruse.

Unsurprisingly, shoppers are filling their carts with the brand's coveted Limitless Lash mascara ($28; $22), which also happens to be celeb- *and* editor-approved. Marissa Wu (PureWow's associate SEO editor) explains, "After trying [the mascara], I realized the joy of a great applicator." Oh, you already added it to your cart? You better snag ILIA's new Lip Sketch Hydrating Crayon ($26; $21) while you're at it. The product has racked up more than 3 million views on TikTok within the past three weeks alone, and probably won't stay in stock for much longer at this price. Of course, that's not all. Read on for the six biggest beauty buys to score at the ILIA Friends and Family sale.

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This buildable Multi-Stick—designed to be used on the lips and the cheeks—has a *huge* fan club. While you can take more than 6,000 reviewers' word for it that the creamy product is worth every penny, all you really need to know is that Bowie dubbed it her 'stranded on a desert island' beauty pick. "This might be the best transitional Multi-Stick ever," she shared in her review. "I felt like the shade At Last could easily work for day or night. It’s a mauve rose, so [it] played nicely with my blue undertones without skewing too pink." She also confirmed the product has the consistency of lipstick but is packed full of moisture (shout-out to its ingredients like shea butter and avocado oil), so your skin looks dewier every time you use it. Ready to join the fan club? See ya at checkout.

Considering the fact that 55,000 people got on the waitlist for this newer ILIA launch, you can bet it won't stay in stock now that it's marked down. The product (which has a stamp of approval from celebs like Emma Stone) offers medium coverage and promises to blur minor imperfections and soften the appearance of lines and wrinkles over time. But does it deliver? Well, if you ask PureWow Associate Editor Chelsea Candelario, it sure does. "It truly looked and felt like a second skin...As someone with dry skin, I was hesitant about the 'soft natural' finish but was pleasantly surprised that it never got cakey after a long day of wear," she raved in her review. She adds that the formula, which has winged kelp extract that's supposed to help restore luminosity to the skin, is so lightweight that you may just forget that you're wearing foundation. BTW, the stick comes in 42 shades, so you're guaranteed to find your perfect match

This latest ILIA offering hit shelves on May 17 and has already garnered more than 3 million views on TikTok. Needless to say, it's a hit with beauty buffs, and it's no wonder why. The lip crayon, which supposedly glides on like a lipstick but has the precision of a lip liner, is formulated with sea succulent, hyaluronic acid and seaweed extract to help hydrate, plump, smooth and strengthen lips with each wear. In fact, 100 percent of users in a clinical study of 53 people said their lips felt instantly smoother while using this product. But here's why one buyer is obsessed: "It lasted perfectly through a whole morning of meetings while sipping coffee, and didn’t need reapplication until 2:30 pm!" Oh, and guys, this wonder comes in 12 shades, so stock up for summer now or regret it later.

Looking for a lengthening mascara that won't clump? As Wu shares, "A problem I often have with mascara wands is that the bristle density causes my lashes to clump together...After trying ILIA’s Limitless Lash mascara, I realized the joy of a great applicator. This one features dual sides. One builds volume, while the other has long teeth to comb, lengthen and separate. It doesn’t hurt that the formula is packed with nourishing ingredients, either." Those ingredients include arginine, organic shea butter and beeswax, which are intended to work together to lengthen, nourish and lift lashes. Feel free to cancel your eyelash extension appointment—I just did.

When Brianna Lapolla (a former PureWow editor) received this skin tint in the mail, she was shocked at how well it matched her skin. You see, while the product comes in 30 shades, you can use the brand's shade-finder tool to help you pick the best one, so no need to guess and hope for the best. Not to mention, Lapolla noted in her review that a little bit goes a very long way. "So start with three or so drops and work your way up if needed," she says. "It also leaves a dewy, my-skin-but-better glow that brings life to my face, even on my fifth Zoom call of the day." Yep, this skin tint with SPF 40 is that good, and it's packed with hyaluronic acid, niacinamide and plant-based squalane, which make your skin look hydrated and even, so I don't think I need to tell you to stock up for summer.

Wondering how Reese Witherspoon gets her glass skin? Her makeup artist, Kelsey Deenihan Fisher, credited this vegan moisturizing milk for the star's glow in an Instagram post. The brand claims that with every wear, it should help reduce redness, smooth texture and strengthen the skin barrier, so it has a high potential to become your new go-to, as it has for Senior Commerce Editor Stephanie Maida. "True to its name, this formula has a milky texture that my skin drinks straight up, leaving it feeling super hydrated and bouncy. I think it's the perfect lightweight moisturizer for summer," she raves. Another reviewer adds, "After using [it] for a couple of weeks now, I have to say I’m totally impressed. I have combination skin and am prone to flushing and rosacea. This product 'evens out' my various aging and skincare needs, leaving it soft and supple and ready to go as is, or to put on makeup." Need I say more? Perhaps the fact it's loaded with skin-loving ingredients, including hyaluronic acid, which has a track record for plumping and replenishing skin.



Destinee Scott Editor Bio Pic

Associate Sales and Deals Editor

  • Stays on top of the best sales and deals across the internet
  • Over 3 years of experience in commerce (covering tentpole sales, like Amazon Prime Day, Black Friday and Way Day)
  • Studied Journalism at St. John's University

olivia dubyak headshot

Commerce Editor

  • Covers commerce content, including personal and collaborative reviews and product roundups across beauty, home, fashion and family verticals
  • More than 5 years of professional experience in journalism
  • Studied journalism at Duquesne University

Why You Should Trust Us

PureWow's editors and writers have spent more than a decade shopping online, digging through sales and putting our home goods, beauty finds, wellness picks and more through the wringer—all to help you determine which are actually worth your hard-earned cash. From our PureWow100 series (where we rank items on a 100-point scale) to our painstakingly curated lists of fashion, beauty, cooking, home and family picks, you can trust that our recommendations have been thoroughly vetted for function, aesthetics and innovation. Whether you're looking for travel-size hair dryers you can take on-the-go or women’s walking shoes that won’t hurt your feet, we’ve got you covered.