When the ILIA Friends and Family Sale comes around, I drop everything and start shopping—and I encourage you to follow suit. Aside from Black Friday, it's the brand's biggest sale of the year, and there are several ways to save. First, you can secure 20 percent off sitewide right off the bat, with no minimum purchase. Secondly, if you stock up on a bunch of viral products (including the does-it-all Multi-Stick that Rachel Bowie, PureWow's Royal Family Expert, reviewed and loved), ILIA will bless you with a 25 percent discount on orders $125 or more. Lastly, the clean beauty brand's sale section is an additional 40 percent off right now. So, like I said, stop whatever you're doing because this massive ILIA sale is only running from June 5 through June 13, and you have a ton of makeup must-haves to peruse.
Unsurprisingly, shoppers are filling their carts with the brand's coveted Limitless Lash mascara ($28; $22), which also happens to be celeb- *and* editor-approved. Marissa Wu (PureWow's associate SEO editor) explains, "After trying [the mascara], I realized the joy of a great applicator." Oh, you already added it to your cart? You better snag ILIA's new Lip Sketch Hydrating Crayon ($26; $21) while you're at it. The product has racked up more than 3 million views on TikTok within the past three weeks alone, and probably won't stay in stock for much longer at this price. Of course, that's not all. Read on for the six biggest beauty buys to score at the ILIA Friends and Family sale.
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