I Have Blonde Eyelashes and This Is the Only Mascara I Swear By

And you can get it on Amazon

•

Published Jul 19, 2024

PureWow editors select every item that appears on this page, and the company may earn compensation through affiliate links within the story. All prices are accurate upon date of publish. You can learn more about the affiliate process here.

idun-minerals-vatn-volume-mascara-review: A collage of photographs depicting a before and after series using the IDUN Minerals Vatn Volume Mascara. On the left is a before photo of Delia's eye without mascara. On the right is a photo of Delia's eye with the mascara. The center photo is a product shot of multiple white tubes of the IDUN Minerals mascara on a cream colored background. The background of the collage is teal. There is a number score in the bottom righthand corner that says 99 out of 100.

Collage: Delia Curtis/Photo: Joey Patt/Amazon

Value: 19/20
Functionality: 20/20
Ease of Use: 20/20
Aesthetics: 20/20
Results: 20/20

TOTAL: 99/100

I have been fortunately #blessed with incredibly thick hair thanks to my Arab and Jewish roots. It’s dark (via dye–thank you Madison Reed!), but when I was younger my hair was blond as can be. And under all the dark brown dye, is a head full of natural dirty blond locks. That said, the only place that I don’t have darker hair is my eyelashes. Go figure?! The roots are a dark brown, [1] but they fan out with blond tips. Because of this, you can’t always tell that I have long, thick lashes. Bummer, right?! But, IDUN Minerals Mascara Vatn Volume 38 °C has totally changed the game for me, and it’s become the only mascara that I *truly* swear by. I just can’t stop talking about it. See exhibits A, B, and C. (I’ve even turned my coworker Associate SEO Editor Marissa Wu and my roommate Kelly onto the stuff. It’s just that good.)

The PureWow100 is a scale our editors use to vet new products and services, so you know what’s worth the spend—and what’s total hype. Learn more about our process here.

Applying IDUN Minerals Mascara Vatn Volume 38 °C

IDUN’s formula is a creamy, highly pigmented mascara that goes on in a seamless swipe. The first coat may be the only one you need, but because of its malleable texture, enriched with moisturizing shea butter and castor oil, it’s incredibly buildable if you go for a second or third layer, avoiding any lumps or clumps along the way. The rubber applicator spoolie brush enables the wearer to put on the product with precision. It’s a tubing mascara, so it’ll envelope each individual lash with product, for a full-bodied look. Because of its highly pigmented formula, my ultra blond eyelashes are darkened to perfection. Its volumizing and lengthening qualities help accentuate the already-present length and body that my lashes have.

You Don’t Need an Oil-Based Cleanser to Take It Off

One of the best parts of the Vatn formula is that it’s very easy to remove. Despite being waterproof and generally unbudgeable, all you need to do is use a bit of warm water to gently rub it off. I’m still in awe of the science behind that. It’s truly like magic and has saved me money on makeup remover. It takes me less than a minute to remove the formula from my lashes and leaves little to no residue behind. Plus, because it only reacts to warm water, you’re in the clear if you’re caught in a rainstorm or are exposed to colder water throughout the day, it’s just that sturdy.

Before and After Applying IDUN Minerals Mascara Vatn Volume 38 °C

idun-minerals-vatn-volume-mascara-review: A collage of photographs depicting a before and after of Delia wearing the IDUN Minerals Vatn Volume Mascara.

Joey Patt

Bottom Line

The Vatn mascara is 100 percent vegan and ophthalmologically tested and the packaging is made of 100% recycled materials, so it’s one of those products that you can feel good using too, knowing that it’s more sustainable for the environment around us. Not to mention, it’s also hypoallergenic, so it’s safe for all skin types to use. After talking with their founder at an event, I was excited and surprised to learn that IDUN is one of the only makeup brands that’s allowed to be sold in Swedish pharmacies because of their clean beauty practices. So you’ll find their powders, shadows, mascaras, brow gels and more stocked on the shelves amongst skincare brands, medications and other wellness products. A huge feat if I’ve ever heard one.

Without exaggeration, IDUN Mineral’s Vatn mascara is one of the *only* brands I’m reaching for these days. I don’t wear a ton of makeup, and when I do, I’m very particular about what I’m putting on my face. The ease of use and functionality alone make it worth the higher price point, but even still it’s more affordable than some other brands on the market. I also love that they expanded their shade range to include brown, blue and green, allowing you to play around with color and edgier looks.

idun-minerals-vatn-volume-mascara-review: A photograph of three white tubes of the IDUN Minerals mascara with black writing on the packaging. One tube lies horizontally, one stands up vertically and one has a cap off and the spoolie rests on the horizontal tube while the bottom of the tube stands up vertically. Everything is one a cream colored background.

Amazon

What We Like

long-lasting, yet easy to remove
creamy and hydrating formula
100% vegan
packaging made of 100% recyclable materials

What We Don't Like

the brand still isn't available at Sephora or Ulta
can start to come off if your eyes are watering

IDUN

The brand is really starting to take off in the U.S., but you’ll find their products listed on Amazon for easy access and the American version of their website. I’m hoping we get to see them amongst all the greats at Sephora or Ulta soon. In the meantime, don’t delay in adding a IDUN Minerals Mascara Vatn Volume 38 °C to your cart. I promise, you’re gonna love it.

$23 at Amazon

From $12 at IDUN Minerals

Delia Curtis

Assistant Editor

Covers beauty, fashion, news, entertainment, travel, wellness, money and LGBTQ+ culture
Has worked in media for the last eight years and has held positions at Boston Magazine, Boston Common Magazine and Northshore Magazine
Graduated from Emerson College in 2019 with a degree in Writing, Literature and Publishing with a minor in Women, Gender and Sexuality Studies

read full bio

Why You Should Trust Us

PureWow's editors and writers have spent more than a decade shopping online, digging through sales and putting our home goods, beauty finds, wellness picks and more through the wringer—all to help you determine which are actually worth your hard-earned cash. From our PureWow100 series (where we rank items on a 100-point scale) to our painstakingly curated lists of fashion, beauty, cooking, home and family picks, you can trust that our recommendations have been thoroughly vetted for function, aesthetics and innovation. Whether you're looking for travel-size hair dryers you can take on-the-go or women’s walking shoes that won’t hurt your feet, we’ve got you covered.

I Have Blonde Eyelashes and This Is the *Only* Mascara I Swear By