According to Nielsen, a marketing research firm, at-home hair color sales have spiked 23 percent in the first three months of 2020 over the same time last year. This is perhaps, unsurprising, as many of us have taken our usual upkeep (manicures, haircuts and hair color) into our own hands since stay at home orders were put in place.
So if you recently attempted a DIY dye job and were left with less than ideal results, assistance is here. We enlisted the help of top hair colorists and stylists to troubleshoot some of the most common hair dye mistakes that are made at home.