Fall looks a bit different in 2020. Our usual markers of the season—like going back to school and the festivities that go with it—are now remote. Because of this, many of us are spending more time on video calls and it’s affecting the way we dress up (party on top), wear makeup (focus on the eyes) and style our hair (minimal effort, maximum impact, please).
“Since most of us are interacting over Zoom and FaceTime these days, we’re seeing a lot of bold and quick styles that focus on the front of your face,” says Mark Townsend, Dove’s resident celebrity stylist (and the man behind the Olsen twins, Jennifer Lawrence and Dakota Johnson).
Hair accessories, in particular, are having a big moment—and for good reason: “A statement headband can hide greasy roots instantly, while a few sparkly pins can make a messy bun look polished just before your next call,” shares Townsend.
Also trending are voluminous top knots and ponytails (the higher, the better) and chunky highlights that stand out. “Whereas beautifully blended color has always been the go-to look for many years, it’s difficult to upkeep…especially these days,” explains Townsend. Instead, we’re seeing a return to just a few, stark statement highlights in the front that require very little touching up.