“Exfoliarize” Is the Latest Secret Beauty Term: Here’s How to Do It with Dove Body Scrub

Slugging, glazing, skin cycling, double cleansing...and a new beauty term to add to our dictionary: exfoliarizing, aka the combination of both exfoliating and moisturizing your skin at the same time. Yes, it’s possible, and yes, it’s probably the best thing you can do for your skin, especially at the end of summer when you want to maintain that golden glow and get prepped and ready for the harsher skin seasons. Here’s what it is, how to do it and the product that will get the job done right: Dove exfoliating body scrub.

We know the obvious answer: the mashing up of the words “exfoliate” and “moisturize.” But it’s more than that. The ability to do both in one step requires a powerful combination of skin exfoliators—like sand-sized exfoliating particles that polish dull skin—and skin-softening, occlusive (a fancy word for hydration-locking) moisturizers—like shea butter, coconut butter, chia and rice milks. Together, the ingredients both whisk away dull skin while adding hydration, leaving the epidermis brighter and more nourished.

The easiest way to exfoliarize is to pick a product that does both: a 2-in-1 exfoliator and moisturizer. This is trickier than it sounds, since most exfoliants tend to slough away not only dirt and old skin, but also moisture, leaving skin parched. Look for a product that’s going to leave skin glowing and hydrated. Our go-to? Dove scrubs, which have a creamy, whipped texture, gentle yet effective exfoliants and come in four indulgent scents: Pomegranate Seeds & Shea Butter, Crushed Cherries & Chia Milk, Brown Sugar & Coconut Butter and Crushed Macadamia & Rice Milk. Once you’re in the shower, gently lather the product onto skin, then rinse, revealing arms, legs, and everywhere in between that’s both silky smooth and gently nourished. No need for post-shower lotion rubdown (though it can’t hurt).

Here, our product picks for exfoliarizing at home.