Drunk Elephant Just Dropped a Brand-New Serum at Ulta Beauty, and They Had Us at ‘Vegan Retinol’

It’s not every day that worlds collide and two of your favorite things become one, but today is that day, because the Drunk Elephant A-Shaba Complex Eye Serum^TM is now officially available at Ulta Beauty. Let us explain.

This smoothing eye serum combines 0.1 percent vegan retinol, 3 percent caffeine and copper peptides to target key signs of aging by 1) visibly smoothing fine lines and wrinkles, 2) reducing the look of puffiness and 3) restoring elasticity and firmness. In fact, in a clinical study with 34 people after eight weeks, 97 percent showed improvement in undereye bags, crow’s feet and dark circles, while 94 percent showed improvement in skin’s texture.

Like other popular skincare ingredients (glycerin and squalane, for example), a little-known fact about retinol is that it’s not necessarily vegan. Retinol is an active form of vitamin A that can be, and often is, animal-derived from sources such as beef, liver, fish and eggs. But it can also be sourced from many plants and vegetables as well as created synthetically. It’s an important piece of the puzzle if you’re at all concerned about where your products and ingredients are coming from. In this case, Drunk Elephant has formulated their A-Shaba Complex eye serum as a gentle concentration in a pure form of vegan retinol to ward off fine lines, wrinkles and free radical damage to make this product totally vegan and cruelty-free.

Yep. Make it a “smoothie”:

• Mix the serum with a rich eye cream for barrier-strengthening benefits.
• Dab a salve on top of it to lock in its benefits for even greater protection and repair.
• Stick A-Shaba Complex in the fridge. This’ll turn it into a seriously skin-calming treatment.

Right here at Ulta Beauty! Now that you’re catching on to why this is such a big deal (vegan ingredients + Ulta Beauty = enough said), let’s snatch our under eyes together, shall we?