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beauty

This #BeautyTok Trend from Cetaphil Makes Washing Your Face a Whole Lot More Fun

We’ve got songs to help us brush our teeth, songs that encourage our toddlers to pick up their toys and even songs to help us focus (surprising fact: music from Mario Kart actually works for this). Now, thanks to Cetaphil, we’ve also got a tune to encourage us to wash our face every day. Because what makes you want to clean more than a catchy beat, right?

Influencers have been taking to TikTok to show off their Cetaphil face wash routines to the refrain of “Ceta-feel good, just clean to the beat. Pump it, wash it, love it.” The song rallies around Cetaphil’s fan-favorite and dermatologist-recommended cleansers: Gentle Skin Cleanser and Daily Facial Cleanser.

You know these face washes for their easy-to-use blue pumps and dermatologist-approved formulas. Now, they both come with a blend of Vitamin B3, B5 and hydrating Glycerin to help defend against five signs of skin sensitivity: weakened skin barrier, irritation, roughness, tightness and dryness. Finding a face wash that leaves your skin feeling clean, but not tight is definitely something to shimmy about. And it works for a variety of complexions. Just check out these clips below to find the formula that best suits your needs (then show us your dance moves, if you dare).

Best for Removing Makeup

Cetaphil Daily Facial Cleanser

Best for Combination to Oily Skin

Cetaphil Daily Facial Cleanser

Best for Dry Skin

Cetaphil Gentle Skin Cleanser

Best for Sensitive Skin

Cetaphil Gentle Skin Cleanser


angela pares

VP, Design + Branded Content

Angela Pares is the VP of Design + Branded Content at Gallery Media Group, where she oversees the ideation and execution of sponsored content campaigns across PureWow, ONE37pm and the company’s social portfolio. Angela began her career in copywriting and fashion editorial before joining PureWow in 2012. Since then she has written and edited countless articles and helped produce some of GMG’s top performing content. She lives outside Boston with her husband and 2-year-old.

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