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I'm Calling It Now: Calico Hair Is the Purr-fect Hair Color to Try This Season

You = the coolest cat in town

calico hair facebook a photo of lindsay lohan with a lighting bolt background
Albert L. Ortega/Getty Images/PureWow

Over the last few years, animal-inspired haircuts have been dominating my TikTok and Instagram feeds. And considering the popularity of the kitty cut, I suppose it’s not at all surprising that hair colors are starting to borrow inspiration from the animal kingdom, too. The latest trend to catch my eye? Calico Hair. Named after the adorable feline, I predict this bold, highlighted look is going to be very popular this year. Ahead, two hair colorists take me through the trend.

Meet the Experts

  • Jacob Schmidt is a hair color specialist and a senior stylist at Sally Hershberger Nomad in New York City. He previously worked for Bumble and Bumble and Serge Normant. He specializes in color transformations, color services and styling cuts. He’s also a regular contributor on the Today Show with Jenna and Hoda and works closely with hairstylist Chris Appleton on makeovers. 
  • Adrienne Dara is a hair educator, brand ambassador for Redken and owner of Adrienne Dara Hair Salon. She specializes in toning, bold blonding and dimensional brunettes. She also teaches aspiring stylists and salon owners through her online educational platforms: The Lightening Library and The Lightening Library Lab.

What Is Calico Hair?

In the early ‘00s, when Calico hair first came onto the scene, the look was more or less the same for everyone: chunky highlights in red, brunette and blonde tones to mimic the look of a Calico cat’s distinct fur. Now, the highlights are a bit more varied in their thickness and placement and the overall look is customized to suit your hair type, natural base and personal preferences. 

According to Pinterest's 2024 Trend Report, the search for ‘calico hair’ surged more than 6,500 percent. And as I previously reported, chunky highlights are back, along with striking shades of reds and blondes to try out.

We’re also still in the thick of Y2K nostalgia. As Dara shares, “The trend of Calico Hair really goes hand in hand with the resurgence of early 2000s fashion and beauty. We [already] saw the return of the big ‘90s blowout and chunky highlights, and now we’re moving into the more emo era of 2002 to 2006. We’ll start to see more variations of the Calico Hair trend making a huge statement in the hair world, comparable to the money piece highlights that used to be so strongly requested.” 

How to Achieve Calico Hair

While TikTok is trying to convince you to go the DIY route, the experts recommend going to a professional stylist to get the job done. Once you book your appointment, have some reference photos or TikTok clips ready to show them exactly what you want. Do you want vivid streaks or softer tones blended throughout your hair? Or maybe you prefer a few face-framing pieces?

If you have brunette or red hair, Schmidt suggests pre-lightening it to get the best contrast. “Calico Hair is all about color blocking. The key here is ensuring that your sections prior to the color service are precise,” says Dara. “You will need three key colors to achieve the perfect Calico and consistent glosses to keep your hair refreshed. The blonde tone can be either cool or warm, the brunette tone can be light or dark and the red can be copper or bold cherry. Creative freedom is the beauty of this hair color trend.”

Can All Hair Types Rock Calico Hair?

Whether you have straight hair, curls or even a protective style, Calico Hair can work for everyone. You can even combine this hair color with a trendy haircut (like the kitty cut for a cat-tastic combination). However, Dara strongly suggests keeping your haircut in mind. A perfect example: “If you have a strong fringe, your color [should] shift in order to ensure cohesion in the placement.” 

How to Maintain Calico Hair

Since you’re dealing with multiple colors at once, maintenance is very important. The experts recommend using a color-safe shampoo and conditioner (like Redken Acidic Bonding Concentrate Conditioner), which help prevent color from fading, strengthen strands and adds back moisture. Schmidt also encourages using a leave-in conditioner (aka Color Wow Money Mist Leave-In Conditioner) to “achieve instantly longer, glossier and expensive-looking hair.” 

Haircare aside, you don’t want to skip out on your touchup appointments. I won’t lie to you: The upkeep for Calico Hair can be a lot. Both stylists I interviewed for this story recommend going to the salon every four to six weeks to prevent any awkward regrowth and to keep your multi-color streaks fresh, not faded or brassy. 

How to Style Calico Hair

First, consider getting a new haircut. Whether you're eyeing a shag or butterfly cut, layers can emphasize the multiple colors throughout. Hairstyle wise, it's all up to you. "Calico Hair is vibrant and fun—you should style with braids, curls, layered cuts, space buns or a high pony," says Schmidt. Though half up, half down styles and updos are popular on TikTok and Instagram, this look is also a huge hit if you're rocking some peekaboo highlights as seen by the video above.

Finally, the way you style your hair can make all the difference. If you want a subtle, more diffused look, try curling your hair, which helps blend the colors seamlessly without being too bold. But if you want to really show off your highlights, you can't go wrong with a sleek, straight style. Add some shining spray and your Calico Hair will surely turn heads.



about face matte fluid eye paint review chelsea candelario

Beauty and Cultures Editor

  • Writes trend stories, product reviews and how-tos across beauty, cultures, fashion and entertainment
  • Over 5 years of experience as a Beauty Editor
  • Studied journalism with a minor in creative writing at SUNY New Paltz