Bio-Oil Is Pookie’s No. 1 Skincare Product for Pregnancy—Here’s Why

If you’ve been on the internet recently, you’re likely familiar with Campbell “Pookie” Puckett and her husband Jett, known for their sweet relationship dynamic and viral OOTD videos. Well, not only are these two the most adorable couple on social media, they’re also expecting their first child in November. (Of course, we’ve already gotten some “fire” maternity looks from the stylish mom-to-be.) But Pookie is changing more than just her outfits. She’s also added a cult favorite product to her meticulous skincare routine: Bio-Oil® Skincare Oil. So naturally, we needed to get all the details on it. Read on to find out why Pookie is using this miracle product during pregnancy—and long after she welcomes her little one.

Bio‑Oil is the #1 dermatologist recommended brand for stretch marks* and is clinically proven to help reduce the appearance of stretch marks, scars (including C-section scars) and uneven skin tone. The award-winning oil, with a unique formulation, works to maximize the skin’s elasticity, and helps the skin stay well-hydrated and supple. It can also help to improve numerous skin conditions including uneven skin tone, which can result from hormonal fluctuations—making it a go-to product for pregnancy and postpartum​ skincare needs. The Bio-Oil formula consists of a powerful blend of hydrating oils, plant extracts, vitamins and antioxidants—think: Vitamin E, chamomile, lavender and PurCellin Oil™, which has been shown to help repair and re-regulate the skin’s moisture barrier. Bio-Oil is also made for all skin types, tones and textures, and is safe for use on both your face and body. Plus, it’s 100 percent recyclable, vegan friendly, paraben free and cruelty free.

Pookie’s been using Bio-Oil throughout her pregnancy because it was one of the most recommended products for treating stretch marks from her friends and family.​ She also loves that the lightweight, non-greasy oil absorbs quickly and easily into her skin, so she can go about her day right after application.​ “Using Bio-Oil Skincare Oil throughout my pregnancy so far has been a game-changer,” she says. “It’s clinically proven for stretch marks and I love how it keeps my skin soft and hydrated. It’s definitely a must-have product that I’ll continue to use throughout pregnancy and beyond.” That’s because not only is this versatile oil amazing for stretch marks and scars, it can also help improve skin’s texture, tone and the appearance of fine lines.

“Using Bio-Oil Skincare Oil throughout my pregnancy so far has been a game-changer...I love how it keeps my skin soft and hydrated.”

Campbell “Pookie” Puckett

Bio-Oil is also celebrating and honoring the hard work and selflessness of hospital Labor and Delivery staff with September’s “Labor of Love” campaign—because moms aren’t the only ones putting in labor during a birth. In addition to providing care packages to L&D staff across the US, they are also partnering with the American Association of Colleges of Nursing to provide scholarships to aspiring L&D students. “Although I have yet to experience my own labor and delivery as an expecting first-time mom, I’ve already seen how essential my healthcare team is and will be on the day I give birth,” says Pookie. “I’m thrilled to partner with Bio-Oil, a brand that not only understands the importance of skincare during pregnancy, but also supports aspiring Labor and Delivery nurses who we moms rely on every step of the way.”

If you want to discover the power of Bio-Oil yourself, take a page out of Pookie’s book and pick up this skincare staple at Walmart, either online or in stores.