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The 20 Best Korean Beauty Products on Amazon to Buy in 2021

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There was no turning back after we discovered the trove of skin-care treasures on Amazon. Quality products, plus free two-day shipping? Say no more. But little did we know that the site is also filled with lesser-known but highly regarded K-beauty gems. Here, the 20 best Korean beauty products to buy on Amazon right now.

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best selling korean beauty products amazon mediheal n m f intensive hydrating mask
Amazon

1. Mediheal N.m.f Intensive Hydrating Mask

This bestselling set comes with 10 plumping and intensely hydrating masks. (That’s $2 a pop.)

best selling korean beauty brands dermalogy by neogenlab uva uvb spf50 day light protection airy sunscreen
Amazon

2. Neogen Dermalogy Day-light Protection Sunscreen Spf 50/pa+++

For our friends with dry skin (or those who live in more arid climates), this bestseller is a bit more emollient than the others on the list. A closer look at the ingredients and you’ll see rose and raspberry extracts for added hydration and beta-glucan—which is a lesser-known but possibly better humectant than hyaluronic acid—to lock moisture in. The silicone-free formula contains both chemical and mineral filters to deliver broad-spectrum protection and all-day hydration.

best selling korean beauty products amazon 65279 peripera ink airy velvet lip tint
Amazon

3. Peripera Ink Airy Velvet Lip Tint

Wear this creamy color allover—or dab a little on the center on your lips and blend it out for a popsicle stained effect. The slim doe foot applicator is easy to maneuver so you can apply with precision (and not have to worry about getting lipstick everywhere) and the formula feels velvety soft on your lips.

coxrx moisturizing lotion
Amazon

4. Cosrx Oil Free Ultra Moisturizing Lotion

Instead of water, 70 percent of this lotion is made up of birch sap, which is an all-natural skin-friendly ingredient for sensitive, irritated skin. Reviewers love that skin is left soft and supple, without getting greasy.

best selling korean beauty brands on amazon italy towel

5. Italy Towels

Italy towels are a bathroom essential in every Korean household. These exfoliating mitts are used to slough off dead skin in just a few strokes. Regular use yields super soft upper arms and legs. The only thing to note? They tend to shrink significantly after they’re soaked in water, so just expect to have to stretch yours out before the next use.

best selling korean beauty products amazon 65279 i dew care bright side up brightening vitamin c serum
Amazon

6. I Dew Care Bright Side Up Brightening Vitamin C Serum

With a lightweight, jelly texture that sinks into skin quickly and a citrusy scent that invigorates the senses, this brightening serum is as enjoyable to use as it is effective at banishing dullness. Vitamin C, E and B5 lend their glow-giving powers, while antioxidant-rich grapefruit deliver protection against free radical damage.

best selling korean beauty products amazon 65279 etude house lash perm curl fix mascara
Amazon

7. Etude House Lash Perm Curl Fix Mascara

This just might be the best mascara ever for those of us with stick-straight lashes. It darkens and curls each lash without so much as a clump thanks to the lightweight fibers in the formula and curved bristles of the wand. (Note: You will need makeup remover to get this off as it really delivers on its waterproof claims.)

best selling korean beauty brands on amazon amorepacific color control cushion compact broad spectrum spf 50

8. Amorepacific Color Control Cushion Compact Broad Spectrum Spf 50+

With hydrating ingredients like bamboo sap and green tea—and a hefty SPF of 50—this multitasking makeup does it all. Using the enclosed sponge, press down on the cushion top to release the product before tapping it onto your face for dewy coverage. Though the $60 price tag is steep, it comes with a refill and fresh sponge so it lasts you twice as long.

9. Secret Key Lemon Sparking Peeling Gel

When this mask dries, it actually rolls up and lifts away any dry and dead skin to reveal a brighter and smoother face. (Sounds gross, but is quite addicting according to reviewers!)

10. Innisfree Jeju Volcanic Pore Cleansing Foam

The main ingredient in this face wash, Jeju Volcanic Cluster, is known for its powerful sebum-absorbing powers (which are even stronger than red clay and mud).

mizon snail repair ampoule
Amazon

11. Mizon Snail Repair Intensive Ampoule

Fact: Snail mucin works. Known for its acne scar- and wrinkle-reducing properties, add this to your routine for a little skin-refining TLC.

etude face blur
Amazon

12. Etude House Beauty Shot Face Blur

Not only will this primer set skin for makeup and reduce the appearance of any imperfections, it is also loaded up with SPF. A win-win in our book.

nature republic aloe vera gel
Amazon

13. Nature Republic Soothing Moisture Aloe Vera Gel

Made with 92 percent pure aloe vera plant, this cooling formula is incredibly soothing and calming against any redness and inflammation.

seoul ceuticals day glow serum
Amazon

14. Seoul Ceuticals Day Glow Serum

Infused with vitamins C and E, plus pure ferulic acid, consider this step an instant glow-getter for your mornings.

elizavecca milky piffy carbonated bubble clay mask
Amazon

15. Elizavecca Milky Piggy Carbonated Bubble Clay Mask

We’ll give this guy three points for packaging alone, but the 5,000-five-star reviews don’t hurt either. Consider this mask your perfect selfie companion. The longer you wear it, the more it bubbles and foams up on your face.

skin food peach toner
Amazon

16. Skin Food Peach Sake Toner

This brand has made its mark on the U.S. beauty scene recently, but this refreshing toner is one of its best sellers. Infused with rice sake and peach extract, it hydrates, controls shine and minimizes the size of pores.

sunprise mild airy finish spf 50
Amazon

17. Etude House Sunprise Sun Milk

A non-greasy, streak- and oil-free sunscreen with SPF 50. What more could you need?

best selling korean beauty products amazon holika holika good cera super ceramide mist
Amazon

18. Skin & Lab Anti-aging Vitamin C Night Cream

This super-fine mist is lightweight and doesn't leave a heavy film on your face the way some others do. More importantly, it's loaded with ceramides to moisturize and soothe dry, sensitive skin whenever needed.

best selling korean beauty products amazon the face shop rice water bright rich cleansing light oil
Amazon

19. The Face Shop Facial Cleanser

This lightweight cleansing oil uses rice water as its hero ingredient. The nutrients found in it are believed to shrink pores, reduce fine lines and tighten and brighten your skin.

son and park beauty water
Amazon

20. Son & Park Beauty Water

What exactly is beauty water, you ask? Consider it your favorite new multitasking product. A toner, cleansing water and primer in one that creates a clean base for any skin care and makeup that follow.


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Blue jean baby, LA lady (NYC transplant)

An avid bargain hunter, SoulCycle-goer, and vacation-planner, Katie has somehow turned her online shopping addiction into a full-time job for PureWow.

Jenny Jin Headshot Vertical 2023

Beauty Director

  • Oversees all beauty content at PureWow
  • Has over a decade of experience in writing and editing, both in print and digital media
  • Produces 'Youngish' newsletter, a guide to beauty in your 30s and beyond