I’m a Beauty Editor—Here Are the 17 Buzziest Beauty Deals I’m Buying for October Prime Day

This lip sleeping mask is a PureWow favorite and the formula speaks for itself. It has a rich berry fruit complex that contains high levels of antioxidants that soften your lips as you sleep. You’ll also find other nourishing ingredients like coconut oil, murumuru seed and shea butter, which further hydrate and lock in moisture. And thanks to the small silicone brush applicator that comes with it, I get an even amount of product every time. I’ve been using this lip mask for years and it continues to leave my pout looking and feeling smooth. 

Skip the falsies in favor of this lash serum from Grande Cosmetics. Infused with vitamin E, peptides and amino acids, the serum aims to lengthen, thicken and protect your natural lashes. The brand claims you’ll see results in four to six weeks with full improvement in three months with consistent use. It’s recommended that you apply the serum once a day, using one dip for each lash line and allowing about three minutes for it to fully dry.

I had a chance to test this product that’s beloved by PureWow readers, and let me say it’s worth the hype. The eye masks promise to improve the appearance of dark circles, minimize puffiness and hydrate the under-eye. Known as an “energy drink for your eyes,” they do a great job at waking up tired eyes. All you need to do is pop them on for 15 minutes and let them work their magic. Formulated with hyaluronic acid, amino acids, sea moss and glycerin, the masks have my under-eyes looking brighter than ever. 

Lip oils are having their moment right now and this one by Nooni is on the top of the list. It has over 10,000 5-star reviews with shoppers raving about its nourishing and juicy formula. The K-beauty brand strives to moisturize and soften your lips, while leaving a light tint on your pout. Plus, the blend of apple seed oil and fruit extract works to maintain moisture all day. The set comes with three shades: appleberry, applecherry and appleplum.

This hydrating essence is formulated with 96 percent snail secretion filtrate (aka mucin), which is known to soothe and add moisture into the skin, thereby reducing the appearance of dry patches and super fine lines. The gel-based formula also contains hyaluronic acid and betaine for long-lasting hydration, as well as allantoin, an ingredient that Healthline reports can improve acne scars and calm inflammation. Reviewers say it lives up to its hydrating claims as the essence is lightweight and absorbs quickly into the skin—plus, a little goes a long way, so the 3-ounce bottle will definitely last you a while. 

The C.E.O. Glow Oil a must-have in your beauty cabinet. Besides the fact that you can save big during the Prime Day sale, it has a huge following on TikTok with two million views and counting. It purports to brighten your complexion and minimize dark spots at lightning speed, and according to PureWow tester Olivia Dubyak it truly lives up to the hype.

Another must-have Sunday Riley product I highly recommend snapping up ASAP? The Good Genes face serum. The best-seller is loved by readers and editors alike and I can definitely see why. It’s formulated with lactic acid, which is known to exfoliate and remove dead skin cells, as well as control oil production and fade discoloration. The formula also includes arnica to soothe skin, lemongrass to nourish it and licorice to boost radiance, ooh la la!

This number-one bestseller in the pore cleansing strip category and has racked up an impressive 21,000 5-star reviews. These clear acne patches are a great option for speeding up the healing of pesky pimples. The stickers use hydrocolloid, a gel substance that has clinically been proven to improve the look of pimples, soothe irritation and help the healing process. Simply place a sticker over a ripe whitehead and it’ll remove the gunk from it within hours.

This OG spot treatment continues to be top seller on Amazon and thankfully it’s on sale for Prime Day. If you have a blemish, use a cotton swab to apply the pink solution directly on the whitehead and let it dry up the surface overnight. In the morning, rinse off any residue and go about your day with no irritation. It has salicylic acid, calamine, sulfur and zinc oxide, all of which help to draw out impurities, soothe the skin and improve the appearance of any acne marks. 

Looking for instant glow? This face oil from Youth to the People is formulated with vitamin C, which is an antioxidant that helps brighten dark spots, protect against environmental damage and boost collagen. It also features maqui, acai, prickly pear and goji, which combined offer instant hydration and dewy skin. The brand recommends cleansing the face with their go-to Superfood cleanser (which I highly recommend) before following up with a few drops on the skin. 

With over 68,000 5-star reviewers, buyers swear by these whitening strips for brightening up their smile. They’re designed with advanced seal technology, which ensures the strips sit comfortably on your teeth and makes their removal easy as well. If you’re consistent with using them for 30 minutes a day, Crest claims the strips will remove up to 14 years of tough stains and whiten your teeth up to 20 levels in as little as three days. Plus, if you have an event coming up quickly, the box comes with two express strips that can turn your smile around in one hour. Need more convincing? Associate Editor of News & Entertainment Nakeisha Campbell summed it up perfectly in her personal review: “I’m happy to report that the Crest 3D Whitestrips actually work. And considering that a professional whitening treatment at the dentist’s office could easily run you over $100, they’re also a much more affordable way to whiten your teeth at home.”

A brand loved by a long list of celebs (like Brooke Shields, Gemma Chan and Zoe Saldaña) and yours truly, this Laneige lip balm is a must-have—especially while it’s marked down for Prime Day. Infused with murumuru and shea butter, the balm combats dryness to give you a juicier pout. The pocket-size design also makes it easy to pop into my bag and I use it anytime my lips need a pick-me-up. Similar to the lip sleeping mask, it has a glossy finish that lasts all day and a deliciously fruity scent. 

If you’re looking to elevate wash day, add this detangler brush to your routine. This Crave Naturals tool is a fan favorite for working through knots and tangles with ease—no pulling and tugging involved. The cone-shaped design, along with the plastic bristles, allows you to separate each section while being super gentle for sensitive scalps. As a curly gal, I find it’s a great tool on damp locks and I can definitely see a difference after stepping out of the shower. 

Here’s your sign to step up your oral hygiene game and invest in a water flosser, which is 40 percent off for Prime Day. This cordless device has a 360-degree rotating tip to give attention to the front and back of your mouth. It uses PrecisionPulse technology, which aims to give you an equal amount of water pressure and pulsations to remove any plaque, prevent cavities and minimize bad breath. The flosser also comes with four tips, three pressure settings and a seven-ounce removable reservoir (that’s dishwasher safe, FYI). You can use it for up to four weeks before recharging it again, and don’t worry, the flosser has a LED indicator to let you know when it’s time to charge it. Did I mention it’s cordless? Overall, it’s super portable and easy to use. 

I have dry, sensitive skin, so I’m very selective about the products I put on my face. Thankfully, this moisturizer is just what I needed to upgrade my routine. Whether I use it in the morning or at night, the gentle formula offers deep hydration and revives my tired-looking skin. It has a mix of probiotics, prebiotics and peptides, which help strengthen the skin barrier. It also has apple and watermelon extract to reduce the appearance of fine lines, along with squalane and collagen to nourish my skin. 

The Dyson Airwrap rarely goes on sale, so when it does, I recommend taking advantage. This bundle comes with all the essentials needed to create any style, from a silky, smooth blowout to voluminous curls. The hair tool uses Coanda effect technology, aka hot air (instead of hot plates) to dry or style your hair. This cuts down on heat exposure, preventing damage. You’ll find six attachments to dry, style and smooth down your hair—plus, the AirWrap has three heat settings and a cold shot button to set your look in place.