ComScore

’90s Hairstyles That Are Back in Style (and Better Than Before)

From brown lipsticks to flannel everything, the ’90s have been making a major comeback in our makeup and wardrobe choices lately. It should come as no surprise, then, that many of the hairstyles we’ve been seeing on the red carpet recently also borrow heavily from the era. Here, our favorite hair trends that are back and better than before.

Grew Up in the ’90s? These 7 Beauty Trends Are Back


olsens list
John Lamparski/Getty Images

Half-up Styles

Want to get your hair out of your face, but tired of ponytails? Pull back some pieces from the front and pin them into place for a little polish—or twist them into a funky topknot for a little edge.

jamie chung
Allen Berezovsky/Getty Images

Middle Part

After years of side parts, it’s refreshing to see the center part come back. Pair it with rumpled waves (as opposed to stick straight strands) to keep the look modern.

ciara list
JB Lacroix/Getty Images

Side Tendrils

Remember how no look was complete without pulling out precisely two strands of hair in front of your face? In hindsight, that was a silly look, but add a few more pieces and it now looks artfully disheveled.


emma roberts list
Paul Morigi/Getty Images

Mini Braids

The key to rocking mini braids in 2017 is to stick to a single plait (or maybe two) and keep the rest of your hair simple. Think of them as an accent to your style and not the style itself.

jlaw list
Karwai Tang/Getty Images

French And Dutch Braids

Have fun with the texture like J.Law here. Again, it’s not about having sleek, shellacked strands. (Let’s not relive our old dance-competition days.)

bryce list
Kevin Winter/Getty Images

Hair Jewelry

Whereas butterfly clips and bedazzled barrettes are a bit much, sleek metallic clips and gilded bobby pins can elevate even the most basic ponytail or twist. Get creative with it like Bryce here (who doubled up on her barrettes for the SAG Awards earlier this year).

rita ora 2
Pascal Le Segretain/Getty Images

Front Flipped Hair

Paging all Clueless fans: Remember how Cher Horowitz would swoop her hair from one side to the other? Keep that effortless flip in the front, but replace the big, bouncy blowout with loose, beachy waves instead. (It's also a great option for ladies who need a little volume up top.)

How to Pull Off ’90s Makeup Today (We Promise It’s Better This Time)



Jenny Jin Headshot Vertical 2023

Beauty Director

  • Oversees all beauty content at PureWow
  • Has over a decade of experience in writing and editing, both in print and digital media
  • Produces 'Youngish' newsletter, a guide to beauty in your 30s and beyond