ComScore

I'm a Beauty Editor and This Is the 2024 Makeup Trend I'm Most Excited About

Because it’s easy to do and supremely flattering

2024 Makeup Trend universal image: a model wearing makeup
John Lamparski/Getty Images

Often, there’s a big difference between editorial or runway makeup and everyday makeup that I can actually attempt to do at home. After all, looking at intricately lined eyes and artfully painted blush is fun, but it doesn’t usually translate to something I can wear to the grocery store.

But there is one trend I spotted during New York Fashion Week this year that made me think hmm, I could probably pull this off, and it comes courtesy of makeup artist Romy Soleimani at Ulla Johnson’s SS 2024 show.

‘90s Kids: Prepare to be Obsessed with The Cherry Cola Lip Trend That’s All Over TikTok Right Now


Based on the image above can you guess what it is? Laminated brows? Nope. Fresh, dewy skin? Haven’t had that since I entered my mid-30s.

OK, I’ll tell you. It’s two-toned lipstick, which historically is a look that’s been worn by K-Pop idols in bright popsicle hues like hot pink and orange. However, Romy’s version is a touch toned down, and thus, grocery-store friendly. (Man, I really need to get out more.)

The key to getting this look *just right* is to use two shades of lipstick that play well with each other. For example, you could apply a brighter peach lipstick on the bottom lip and a warmer terracotta on the top (like Romy did) and you’ve got yourself a two-dimensional pout that doesn’t overwhelm the rest of your face. In fact, makeup artists often use two or more complementary shades to create custom hues for their celebrity clients.

So, as we slowly look ahead to 2024, I hope you’ll join me in experimenting with some of your lesser-worn lipsticks. Try as many combinations as you fancy—or at least until you land on a duo that works for you.

My only piece of advice before we part? Try not to smack your lips together too much throughout the day, so you don’t lose the contrast between the two colors. (Or smack away, and enjoy your newly blended shade!)



Jenny Jin Headshot Vertical 2023

Beauty Director

  • Oversees all beauty content at PureWow
  • Has over a decade of experience in writing and editing, both in print and digital media
  • Produces 'Youngish' newsletter, a guide to beauty in your 30s and beyond

beauty
/ Natalie LaBarbera
Meghan Markle Swears By This Face Cream That's on Sale for Just *$10* at Amazon RN
beauty
/ Jael Rucker
Don't Look Now, This Popular Sunscreen is 20% Off for the Amazon Big Spring Sale
beauty
/ Marissa Wu
Does the Buzzy Wild Deodorant Live Up to Snuff? 6 Busy Women Put It to the Test
beauty
/ Chelsea Candelario
Meghan Markle Just Launched a Beauty Site and Here Are My 7 Favorite Products
beauty
/ Destinee Scott
You Can Save on Hailey Bieber's Go-To LED Skincare Device at the Amazon Big Spring Sale
beauty
/ Dana Dickey
Is Whole Body Deodorant Worth It? A Dermatologist Tells All
beauty
/ Chelsea Candelario
The 5 Haircuts Everyone in New York Wants Right Now
beauty
/ Destinee Scott
The Sunday Riley C.E.O. Glow Oil Is a 'Clean Girl' Cult Favorite—and It's on Rare Deal at the Amazon Big Spring Sale
beauty
/ Chelsea Candelario
Crest 3D Whitestrips vs. Lumineux Teeth Whitening Strips: Score Both on Sale Now for the Amazon Big Spring Sale
beauty
/ Chelsea Candelario
Do I Pass TikTok’s Eyebrow Theory? How a Filter Can Make or Break Your Arches
beauty
/ PureWow Editors
The 35 Best Short Haircuts for Women Over 50, According to Stylists
beauty
/ Chelsea Candelario
The 13 Best Hair Perfumes of 2025, Tested by Editors
beauty
/ Marissa Wu
15 Brands to Shop to Nail the French Girl Makeup Look
beauty
/ Brianna Lapolla
I Get Asked If My Lashes Are Real Twice a Day Thanks to This GrandeLASH Serum (and It's Finally on Sale)
beauty
/ Marissa Wu
Gen Z and Gen X Editors Try TikTok’s Beloved Sulwhasoo Activating Serum for Mature Skin
beauty
/ Chelsea Candelario
Need Mascara That Doesn't Flake? Here Are 17 Picks, Tested by Editors
See More