ComScore

Why You Should Apply Your Moisturizer with a Makeup Brush

The easiest fix for breakouts

You have an abundance of beauty brushes for applying your foundation, eye shadow and blush—but when it comes to your moisturizer, you go straight for your fingertips. Um, ew. Here’s a much better way to combine the two techniques.

What you need: A synthetic, non-abrasive makeup brush (we like this one from IT Cosmetics).

What you do: Dab the brush in your moisturizer. (Aim for about a dime-sized amount.) Then smooth it over your skin until it’s blended and your face feels hydrated. 

Why this works: Not only will the brush help you apply the product more evenly so you don’t waste even a drop of your pricey moisturizer, but it also helps you avoid transferring dirt from your hands, which can clog your pores and cause breakouts, to your face.

Yes, you still need to clean your brush. Don’t worry—a quick rinse in dish soap and olive oil once a week should do the trick. Just make sure in the interim to wipe off excess moisturizer onto a tissue and store your brush in a cool, dry place. Oh, and maybe don't cross-contaminate with other makeup (i.e., use this brush solely for moisturizer).  

There’s a Better Way to Wash Your Face



Jenny Jin Headshot Vertical 2023

Beauty Director

  • Oversees all beauty content at PureWow
  • Has over a decade of experience in writing and editing, both in print and digital media
  • Produces 'Youngish' newsletter, a guide to beauty in your 30s and beyond

beauty
/ Chelsea Candelario
Beauty Editor Here: This Is the One Nail Trend I’m Officially Done With
beauty
/ Chelsea Candelario
Clinique Is Cool Again. Here’s What I’m Buying
beauty
/ Destinee Scott
Sephora Spring Savings Event 2025: 30 Last-Minute Beauty Deals to Score Before Midnight
beauty
/ Marissa Wu
8 Items Every French Woman Has in Her Bathroom
beauty
/ Destinee Scott
Psst: The Viral Chanel Coco Mademoiselle Purse Spray Is Still Up for Grabs for Less Than $200 (I'm Shocked)
beauty
/ Chelsea Candelario
I Have Some Thoughts About TikTok's Controversial 'Morning Shed' Trend
beauty
/ Marissa Wu
What Does Collagen Do for Skin? A Dermatologist Explains
beauty
/ Delia Curtis
Is Tarte Shape Tape Better Than This $7 Dupe? We Tested Both Beauty Products with Original Photos
beauty
/ Chelsea Candelario
Can the NuFace FIX MicroWand *Really* Give Me a Face Lift in 3 Minutes? Let’s Find Out
beauty
/ Marissa Wu
HairTok Can’t Stop Talking About This Cult British Hairbrush
beauty
/ Destinee Scott
Excuse Me, But There's a Really Good Deal on the Upgraded Dyson Airwrap *and* Supersonic Right Now
beauty
/ Chelsea Candelario
Fellow Millennials, TikTok Is Urging You: Stop Doing This to Your Brows
beauty
/ Marissa Wu
Recession Brunette Is the Most 2025 Hair Trend to Come Out of 2025
beauty
/ Jael Rucker
ATTN Luxury Beauty Lovers: The Price on This Givenchy Irresistible Set Is (Almost) Too Good to Be True
beauty
The Secret to “Staying Power”? Our New Show with Kate Mackz and Maybelline Taps Female Athletes to Find Out
beauty
/ Chelsea Candelario
Anna Wintour Calling: The Prada Bob Is Spring’s Hottest Haircut
See More