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50 Life-Changing Beauty Tips Every Woman Should Know

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How to Stretch the Time Between Eyebrow Appointments


Here are four ways to keep things under control during that awkward interim.

How A Post-it Note Can Create The Perfect Cat-eye

Want in on a secret? Use a plain ol' Post-It note to achieve that sharp line.

The Easy Way To Declump Mascara

When it comes to applying mascara, we thought we knew every trick in the book. But clumps—that one left us scratching our heads. Until we tried this easy trick to remove them.

How To Rock Dark Lipstick Like A Grown-up

Beauty trends are tricky. For example: How the hell do you wear plum lip color?

How To Curl Your Hair Without A Curling Iron

If you're anything like us, you've lost count of the burn marks on your neck, ears, cheeks and hands from a scalding-hot curling iron. That ends today.

The 5-minute Trick For Perfect Wavy Hair

You know those women with soft, beachy waves that always fall just right? Well, they probably know this simple styling trick.

Purewow Presents: How To Clean Mascara

It's inevitable: When applying mascara, you're bound to get a few splotches below your lower lashes. But don't worry, it is actually possible—and easy—to remove rogue mascara bits while keeping the rest of your makeup intact.

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Fellow Millennials, TikTok Is Urging You: Stop Doing This to Your Brows
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Recession Brunette Is the Most 2025 Hair Trend to Come Out of 2025
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ATTN Luxury Beauty Lovers: The Price on This Givenchy Irresistible Set Is (Almost) Too Good to Be True
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Anna Wintour Calling: The Prada Bob Is Spring’s Hottest Haircut
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Sephora Spring Savings Event 2025: 30 Editor-Approved Beauty Buys to Score for Up to 20% Off
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The $25 Blush Behind Aimee Lou Wood's Finale Look on ‘The White Lotus’
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4 PureWow Editors Try Cult French-Girl Makeup Brand Violette_FR
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Michelle Monaghan Reveals the Viral Lip-Plumping Balm She Wears on 'The White Lotus'
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Get a Head Start on Your Summer Glow with This Deal on Isle of Paradise's Self-Tanning Butter
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I Tried Snif's New Pancake-Inspired Scents, & It's a Perfect Collision of 2 Major Trends
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Nativa Spa Just Launched an Acerola Cherry Bodycare Collection—and It Smells "Delicious"
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32 Easter Nail Designs That Will Have All the Peeps Talking
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Augustinus Bader Just Dropped a Mineral Sunscreen—and It Does *Way* More Than Just Block the Sun
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