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3 Fragrance Rules to Break (and One You Absolutely Must Follow)

How about citrus in the snow?

Fall Trends

From food to fashion, these are the biggest fall trends.

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Style

Food

Meet Our Team

Jillian
Quint

Candace
Davison

Philip
Mutz

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wellness / Dara Katz

3 Things Every Zodiac Sign (Yes, That Includes You) Should Do Before 2026

According to an evolutionary astrologer

Family

Wellness

Meet Our Experts

Dr. Mindy Goldman, MD, OB/GYN

Vanessa Rissetto, MS, RD, CDN

Janet Bayramyan, LSCW

Dr. Ann-Louise T. Lockhart, PsyD, ABPP

The Latest

PureWow

3 Fragrance Rules to Break (and One You Absolutely Must Follow)

Editors' Picks

36 Easy Elf on the Shelf Ideas (Because You Have Enough on Your Plate This December)

The Winter Coat Trend I Couldn’t Help But Notice in NYC

16 Festive Drive-Thru Christmas Lights in NY and NJ (Plus, a Few You Can See on Foot)

8 Winter Hair Trends That Are Taking Over 2026

The 6 Best Hot Honey Brands, Reviewed (Not Just for Their Heat but Overall Flavor)

How to Wear a Leather Bomber Jacket Like a Parisian

How a Feelings Chart for Kids Can Help Your Child

Fall Trends

6 Trends That Will be Everywhere This Fall, According to PureWow Editors

10 Airbnbs That Feel Straight Out of ‘Practical Magic’

Bombshell Blowouts, Shattered Bobs and 6 Other Fall Hair Trends That Are Going to Be Everywhere

7 Fall Food Trends That Will Take Over Your Kitchen This Season

The 5 Shoe Trends You’ll See Everywhere This Fall (& One Controversial Style I Have Major Feelings About)

Are Barbour Coats Worth the Hype? Here Are My Honest Thoughts as a Fashion Editor and Outdoor Enthusiast

Most Popular

Madewell Petite Haul! Here’s Everything I’m Loving for Summer as a 5’1″ Editor

Jane Austen Bangs Are Trending (& the Book Girlies Have *Thoughts*)

51 Easy Snacks to Make at Home (That Aren’t Cheese and Crackers for the Millionth Time)

These 2 Zodiac Signs Are About to Have the Best Year Ever

The 20 Best TV Shows for 9 to 12 Year Olds (Because Your Tween Needs Some Quality Content)

Style

I Tried the “Cousins & Coworkers” Method and Finally Found My Desk (and My Sanity)

I Ran Over 1,000 Miles This Year—Here Are My Honest Thoughts on Every Sneaker I’ve Tried

I Tried Cécred’s New Protection Collection—Here’s Why the Detoxifying Shampoo and Hair & Scalp Balm Stole the Show

2026’s Hottest Makeup Color Is Surprisingly Easy to Wear

Food

The Best Starbucks Holiday Pastries of 2025, Ranked by a Food Editor and Former Starbucks Barista

35 Holiday Punch Bowl Cocktails to Make This Party Season

The Cheesecake Factory Brought Back Its Signature Holiday Cheesecake—But Is It Worth Ordering? Here’s a Food Editor’s Take

62 Holiday Finger Foods to Nosh on All December Long

Meet Our Team

JillianQuint

Editor-in-Chief

CandaceDavison

VP of editorial content

PhilipMutz

VP, News and Entertainment

3 Things Every Zodiac Sign (Yes, That Includes You) Should Do Before 2026

Family

Help! My Tween Just Called Me an NPC—Should I Be Offended?

My Kids Go to an Outdoor School—Here Are the 9 Winter Gear Essentials I Swear By

When to Take Your Kid to Urgent Care (and When It’s Totally Fine to Stay Home), According to a Family Physician

How to Say No to Your Kids Without Feeling Like a Monster

Wellness

5 French Nutrition Rules More Americans Should Adopt, According to a Dietitian

This Is the Wellness Trend I'm Predicting Everyone’s Going to Hop On in 2026

What Every Woman Should Know If They Have Dense Breasts

Smart, Sleepy, Horny—Can a Patch Really Change Your Mood?

Meet Our Experts

Dr. Mindy Goldman, MD, OB/GYN

Medical Expert

Vanessa Rissetto, MS, RD, CDN

Registered Dietician Nutritionist

Janet Bayramyan, LSCW

Licensed Clinical Social Worker

Dr. Ann-Louise T. Lockhart, PsyD, ABPP

Freelance PureWow Editor

The Latest

PureWow Editors Have Tested Hundreds of Products This Year, and These 12 Are Definitely Worth Buying

The 28 Best Gifts from Nordstrom That the Whole Family Will Love

12 Best Holiday Party Dresses on Amazon, Starting at $34

47 Experience Gifts That Will Win You the Most Thoughtful Gift Award in 2025

Rihanna Drops Surprisingly Candid Photos of Her Kids Just Weeks After Making History

Bath & Body Works Candle Day 2025 Is Here with the Lowest Prices on 3-Wick Candles I've Seen All Year

The 28 Best Gifts for Teachers (Because Truly, They're Our Heroes)

15 Shows and Movies to Watch This Weekend

The Most Wearable Trend to Come Out of Fashion This Year

The 10 Best Shows of 2025

12 Festive Styles to Take You From Holiday Parties to New Year's Eve

Sienna Miller Rocks White See-Through Dress & Her Baby Bump Is On Full Display

Here’s Exactly What PureWow’s Most Fashionable Editors Wore to the Office Holiday Party

13 Gorgeous Velvet Dresses, Pants and More That Are Perfect for the Holidays and Beyond

Step Aside, Emerald—Meet The New Greens of 2026

Ego Nwodim Just Shared Her Take on a ‘Controversial’ Holiday Favorite (& Honestly, I Agree)

The December Reese's Book Club Pick Smacks of *This* Royal Throwback

Petites News Flash—Ankle Boots Are Trending, And Great for Short Legs. Here's How to Wear Them

This Star-Studded Psychological Thriller Nearly Slipped Under the Radar—But Now It's in the Top 10

Jane Austen Bangs Are Trending (& the Book Girlies Have Thoughts)

Jillian
Quint

Candace
Davison

Philip
Mutz

The December Reese's Book Club Pick Smacks of This Royal Throwback

The 16 Perfumes Sets Under $150 That Are Actually Worth Gifting This Season